MILD RED is a premium New Zealand made fashion label, based in Dunedin. Founded by Donna Tulloch in 1995, originally as an avant-garde knitwear label. Today the label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style. With premium quality material combinations, sculptural yet timeless styles that are designed to last and combine with past and future collections.
Donna is the sole designer for Mild Red, and conveying dramatic story lines and themes associated with each collection is key to her collections. Finding inspiration from architecture, art, environmental or social issues provides an enjoyable and rewarding designing process for her. She also likes to collect words, particularly words that influence and describe her unique clothing collections.
All garments and accessories are proudly made in New Zealand, and has been this way since the very beginning. Donna strongly believes in supporting local leading industry professionals and artisans to produce her garments and accessories.
Price: No entry fees!
Visit Mild Red as part of one of our private custom-made tours.